WALKING into the brand-new imposing architecturaly-styled, Chery Zimbabwe showroom in Pomona a few days ago, I was struck by more than the polished floor and bustling energy of the sales staff and service advisors.
Amid all the activity, one vehicle drew my attention — the Chery Tiggo 7 Pro Max Executive. Displayed proudly under the spotlights, this SUV was more than a highlight of the space; it felt like a declaration of intent.
For Chery Zimbabwe, which has just unveiled this world-class facility, the Tiggo 7 Pro Max Executive embodies the brand’s bold ambitions in the local market.
Built to impress
The facility itself mirrors the brand’s vision: Elegant, modern, and designed to deliver a complete customer experience.
According to Rutendo Chabururuka, sales and marketing manager at Chery Zimbabwe, the new showroom represents more than a retail space.
“Our showroom is designed to be an extension of the Chery promise — modern, inviting, and focused on the customer. Every part of it reflects the excitement we feel about introducing innovative models such as the Tiggo 7 Pro Max Executive to Zimbabwe,” he said.
Design that stands out
- Redefining SUV experience in Zim
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From the first glance, the Tiggo 7 Pro Max Executive demands recognition.
Its bold diamond-pattern grille anchors the front, complemented by sharp LED headlights and a sleek, continuous LED strip at the rear.
Aerodynamic contours not only enhance its futuristic styling but also improve road efficiency.
Step inside, and the same boldness extends to the cabin. A minimalist yet refined interior boasts soft-touch finishes, premium upholstery, and expansive digital displays.
It feels far more upmarket than its price tag suggests, delivering an ambience that rivals significantly pricier SUVs.
Chabururuka added: “Customers are surprised that a vehicle at this price point can offer such sophistication. The Tiggo 7 Pro Max Executive delivers a premium experience without compromising accessibility.”
Performance for Zimbabwean roads
Under the bonnet lies a 1,6litre turbocharged petrol engine producing 145 kW and 290 Nm. Paired with a sevenspeed dual-clutch transmission, it offers smooth acceleration whether overtaking on highways or manoeuvring in city traffic.
Fuel efficiency comes in at around 7,8 litres per 100 km — competitive for its class — while its 0–100 km/h time of 9,5 seconds and top speed of 190 km/h provide more than enough confidence for local conditions.
But it is the suspension balance that truly impresses. Zimbabwe’s mix of highways, rural gravel tracks, and uneven urban roads pose unique challenges, and the Tiggo 7 Pro Max Executive handles them all with ease.
It cushions bumps effectively while retaining responsive control, making it well-suited for the realities of the country’s terrain.
Comfort meets technology
Inside, the Tiggo 7 Pro Max Executive feels designed for long journeys.
The seating is supportive and spacious, with ample headroom and legroom for rear passengers. Families on long trips will find comfort thoughtfully catered for.
A large infotainment touchscreen integrates seamlessly with Apple CarPlay and Android Auto, while a premium Sony sound system amplifies the atmosphere.
Add to this a panoramic sunroof, customisable ambient lighting, and multiple charging options, and the cabin feels welcoming and advanced.
It is no wonder visitors to the showroom lingered here longest: It is an interior that makes you want to stay.
Safety without compromise
Safety is a non-negotiable in modern SUVs, and the Tiggo 7 Pro Max Executive comes well-equipped. Depending on trim, drivers benefit from adaptive cruise control, blindspot monitoring, lane-keeping assist, and automatic emergency braking.
Parking sensors and a 360-degree camera simplify manoeuvres, even in Harare’s tightest spots, while up to eight airbags ensure occupant safety is never compromised.
Road presence and value
Zimbabwean motorists value strong road presence, and the Tiggo 7 Pro Max delivers. From its muscular grille and stylish alloy wheels to its dual exhaust outlets, it radiates confidence and modern sophistication.
Backing up that image is a warranty offering that makes headlines: A free 5 000 km service, a 7year/200,000 km warranty, and an incredible 10year/onemillion km engine warranty for the first owner.
Few offerings in the market come close in terms of peace of mind.
Final thoughts
After an afternoon at the new Chery Zimbabwe showroom, one impression stood out: The Tiggo 7 Pro Max Executive is more than just a new entrant in the SUV market.
It showcases what happens when value, luxury, performance, and safety converge.
As Rutendo Chabururuka summed it: “The Tiggo 7 Pro Max is not just another SUV. It is a glimpse into the future of Chery in Zimbabwe — powerful, stylish, and engineered for the journeys that matter most to our customers”.
For drivers looking for a versatile SUV that combines everyday practicality with striking design and unmatched after-sales support, the Tiggo 7 Pro Max makes a compelling choice.
Discover it today at the Chery Zimbabwe showroom in Pomona, Harare or contact the sales team directly via [email protected], or visit www.cheryzimbabwe.co.zw.
