Content strategy sweet spot needs to hit 4 key pillars.

These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.
By Dietmar Schantin Jan. 13, 2024

Adapting to the digital age: How newsrooms have transformed in 30 years

As we look to the future, the emergence of AI and machine learning will usher in Newsroom 5.0 — an audience-centric newsroom.
By Newsday Dec. 16, 2023

In modern digital news operations, editors need to drive the success

The result? A backward-looking, ping-pong game of blame and jurisdictional wrangling.
By Dietmar Schantin Nov. 4, 2023

7 concrete applications of ChatGPT in the newsroom you can start using tomorrow

ChatGPT is a conversational tool, so refine the prompts as you go
By Dietmar Schantin Oct. 28, 2023

Digital Transformation: Time to consider editorial restructuring

Such structures cannot survive digital transformation. If anything, they swallow efforts to transform.
By Silence Mugadzaweta Aug. 19, 2023

Digital Digest: Bringing the newsroom into the business of news

Meanwhile, editors will be equally ready to school commercial teams on the integrity of editorial independence and how sacrosanct it is.
By Silence Mugadzaweta Jul. 15, 2023

Digital Digest: Journalism in the vanguard of digital transformation

Research is showing growth in digital news consumption, including advertising.
By Silence Mugadzaweta Jun. 10, 2023