THERE is a new buzz in the motoring scene — and it is rolling out of Pomona, Harare. Chery Zimbabwe has officially launched the much-anticipated Chery Tiggo Cross, a compact SUV that seamlessly blends elegance, practicality and performance.
Available in two trims, the Comfort (US$34,500) and the Elite (US$39,900), this model enters the market with a promise to challenge established names in the SUV segment. Chery’s rapid rise in South Africa, where it now ranks among the top ten best-selling brands, proves its growing reputation for quality and innovation.
And if South Africans’ notoriously high standards are anything to go by, Zimbabwean drivers are in for a treat.
Showroom
Stepping into the ultra-modern Chery Zimbabwe Showroom in Pomona feels less like visiting a dealership and more like entering a vision of the future.
The space exudes sophistication, with clean architectural lines, polished floors and subtle ambient lighting that reflects the brand’s modern aesthetic. It is a fitting introduction to the Tiggo Cross, a vehicle that radiates confidence from every angle.
Design that turns heads
The Tiggo Cross’s design strikes a fine balance between youthful energy and refined elegance. It is a car that looks sleek without trying too hard. Both trims feature bold LED headlights, crisp daytime running lights and a sporty tailgate spoiler.
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Details such as chromium-plated exhaust tips, a shark-fin antenna and even frameless wipers showcase thoughtful craftsmanship throughout.
The Comfort model sits on stylish 17-inch alloys, while the Elite flaunts 18-inch wheels that enhance its commanding stance. Roof rails come standard across both versions, hinting at a spirit of adventure, equally at home navigating city streets or cruising into the countryside.
Comfort, tech in perfect harmony
Inside, the Tiggo Cross offers a cabin that is both modern and welcoming. Faux leather upholstery in the Comfort trim feels plush and durable, while the Elite raises the bar with power-adjustable driver seating and lumbar support. Chery’s focus on driver comfort is evident in every detail.
At the centre of it all is a 10,25-inch touchscreen that supports Apple CarPlay and Android Auto, paired with crisp graphics and intuitive controls. Dual-zone climate control keeps the cabin pleasant during Zimbabwe’s sweltering summer days.
The Tiggo Cross trims enhance the luxury factor with soft-touch dashboard materials, ambient lighting and a voice-controlled assistant, simply say “Hello Chery”, and the system responds to your commands. It is smart, futuristic and makes the daily commute surprisingly enjoyable.
Turbo-charged performance
Powering the Tiggo Cross is a 1,5-litre turbocharged engine delivering 108 kW and 210 Nm of torque, paired with a 6-speed dual-clutch transmission (6DCT). The result is smooth acceleration and an impressively refined drive.
On Harare’s uneven roads, the suspension manages bumps with ease, while steering feels precise yet light, perfect for urban manoeuvering.
Drivers can choose between eco, normal and sport modes, adjusting responsiveness to suit their mood or terrain. Sport mode sharpens performance with quicker throttle response, while eco mode saves fuel without dulling the ride.
During a short spin around Pomona, the Tiggo Cross felt poised and confident, a clear sign that Chery aims to compete with the best.
Safety meets smart technology
Safety is at the heart of the Tiggo Cross’s appeal. The Comfort variant comes equipped with dual front and curtain airbags, traction control, hill descent control and hill start assist, ensuring peace of mind on steep gradients.
The Elite elevates things further with a sophisticated suite of driver-assistance systems, including:
Blind spot detection
Rear cross traffic alert
Lane departure warning
Adaptive cruise control
An electronic parking brake, reverse camera with dynamic guidelines and a tire pressure monitoring system come standard across both trims. Together, they create a comprehensive safety profile usually reserved for higher-end brands.
The Pomona experience
The Chery Zimbabwe showroom in Pomona is more than a dealership — it is an experience. Designed to international standards, the facility houses a fully equipped workshop, state-of-the-art diagnostics and a skilled service team trained by Chery’s global experts.
The environment aligns perfectly with the Tiggo Cross’s blend of modern design and technological ambition.
Rutendo Chabururuka, sales and marketing manager at Chery Zimbabwe, expressed his pride in the opening, saying: “The Tiggo Cross represents the next step for Chery in Zimbabwe.
“It embodies everything our brand stands for, style, technology, reliability and value. We are excited to offer drivers an SUV that competes globally while being supported locally by world-class service”.
Market-leading peace of mind
In today’s uncertain motoring economy, Chery Zimbabwe strengthens the Tiggo Cross proposition with robust aftersales reassurance.
Buyers enjoy a 5 000km free service, a 5-year/150 000km warranty, and an exceptional 10-year/1 millionkm engine warranty for the first owner — a level of coverage unmatched in its price range. This commitment reflects Chery’s confidence in their engineering and builds trust with Zimbabwean consumers.
A statement on wheels
After spending time with the Chery Tiggo Cross, one thing becomes clear — this is more than just another SUV entering the market; it’s a statement.
The Comfort trim offers a balance of practicality, value, and polish, while the Elite pushes into premium territory without breaking the bank.
Whether you’re a young professional seeking modern connectivity or a family looking for space and safety, the Tiggo Cross delivers.
It’s stylish without being flashy, powerful yet efficient, and packed with smart technology that elevates everyday driving.
Chery has managed to do what many new entrants struggle with — create an SUV that feels genuinely premium, connected, and well-built. It’s proof that luxury and affordability can coexist beautifully.
For Zimbabwean motorists, the arrival of the Tiggo Cross signals a new era in accessible, intelligent motoring — a bold step indeed.
Prices
Tiggo Cross Comfort: US$34 500
Tiggo Cross Elite: US$39 900
