Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
Premium
Tourism industry bleeds US$40m in 90 days. . . sector-wide carnage could top US$125 million, imperilling Zim’s GDP
Local News
Jun. 6, 2025
Investors flee Lake Kariba’s collapsing eastern shoreline
Local News
By Shame Makoshori and Freeman Makopa
Jun. 6, 2025
State contractors’ payment crisis spirals into job market bloodbath... operators offload 500 workers in three months, says trade union
Local News
Jun. 6, 2025
