Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
Premium
RioZim bosses under fire over tax blackhole...Zimra goes after top brass’ cars
Local News
By Lee Musaidzi
May. 2, 2025
Premium
SA’s Hawks give Zimbabwe poll scandal ‘top priority’…as anti-corruption watchdogs warn of ‘far reaching money laundering scam’
Local News
By Tinashe Kairiza and Julia Ndlela
May. 2, 2025
