Farai Chigora

Farai Chigora

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Business opinion: Brand modification against rebranding of SMEs

brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
By Farai Chigora Sep. 4, 2022

Destination branding by tourism operators

Where brand management is then done focusing on specific sectors of our local and global economy
By Farai Chigora Sep. 11, 2022

Business opinion: Brand mix for tourism entrepreneurs

Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora Sep. 18, 2022

Business opinion: Social media branding for tourism

As we further look at other brand equity variables for tourism enterprising driven by social media.
By Farai Chigora Sep. 24, 2022

Business opinion: Intellectual branding in the age of artificial intelligence

Remember it is communication that pivots the evolution of humanity.
By Farai Chigora and Tabani Moyo Oct. 2, 2022

Business opinion: Social media branding for tourism entrepreneurship (Part 2)

Social media is therefore an influencer for both positive brand perception and lasting brand loyalty towards a vibrant tourism brand equity.
By Farai Chigora Oct. 9, 2022

Business opinion: Social media for tourism brand association

Social media has the power to overcome such hurdles too.
By Farai Chigora Oct. 16, 2022

Business opinion: Agrotourism branding for entrepreneurship

I call it sustainable tourism branding in the age of entrepreneurship.
By Farai Chigora Oct. 23, 2022

Entrepreneurial branding through conservation

Those SMEs operating in the tourism industry have even a greater role to spearhead this agenda and lead by example.
By Farai Chigora Oct. 30, 2022

Business opinion: Interface branding for entrepreneurship

The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora Nov. 6, 2022

Branding through diversity in entrepreneurship

An entrepreneurial business should be the hub of excellence through embracing diversity in all aspects. 
By Farai Chigora Nov. 27, 2022

Branding & customer-focus in entrepreneurship

This is more pronounced given that there are legacy brands that were not established in this form of strategic aspiration
By Farai Chigora Dec. 4, 2022

Social intelligence for branding entrepreneurship

As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora Dec. 11, 2022

Entrepreneurial brand agility in the age of complexity

At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.
By Farai Chigora and Dr Tabani Moyo Dec. 18, 2022

Branding through localisation in entrepreneurship

My worry is that we as promising SMEs are busy selling away our uniqueness through imitation.
By Farai Chigora Dec. 25, 2022

Business Opinion: Revolutionary branding in entrepreneurship

To start with is the character of an enterprising brand/business. If you haven’t yet defined your own it is high time to consider in this revolution
By Farai Chigora Jan. 8, 2023

Opinion: Laws for entrepreneurial branding

A real brand should talk quality in its delivery, performance of the represented offerings and pricing.
By Farai Chigora Jan. 15, 2023

Business opinion: Model for Entrepreneurship Part 1

There is need to refer to some sort of nodes for measuring progress in entrepreneurship (which seem to be lacking in many businesses). Without such the business becomes directionless.
By Farai Chigora Jan. 22, 2023

Model for Entrepreneurship Part 2

In all these efforts it is now making sense to our home-grown entrepreneurs that business does not come by accident.
By Farai Chigora Jan. 29, 2023

Model for Entrepreneurship Part 3

In the same configuration these various models in their specifics have proved to be powerful in our exciting entrepreneurial journey.
By Farai Chigora Feb. 5, 2023

Model for Entrepreneurship Part 4

Data science still in the same configuration has proved to be another growing concept in business modelling for sustainable practice.
By Farai Chigora Feb. 12, 2023

Business opinion: Remodelling the vision for entrepreneurship

Where machines are now living anatomies as they can talk, exchange and respond to instructions than any time before (infusing innovation and Artificial Intelligence). Sure if you snooze you lose.
By Farai Chigora Feb. 26, 2023

Entrepreneurial corporate governance

Growth is an outcome of successful entrepreneurship. In this journey we are forced to also think bigger through appreciating that we are corporates from the onset.
By Farai Chigora Mar. 5, 2023

Entrepreneurial corporate governance escalation

Accountability is a key element that has defined the way good corporate governance should be done across all sectors and types of businesses.
By Farai Chigora Mar. 12, 2023

Fairness in entrepreneurial corporate governance

This seems to be a proven viewpoint in the way we are seen to be doing business as SMEs.
By Farai Chigora Mar. 19, 2023

Business opinion: Advanced entrepreneurial branding mix

This should have a space in your business plan so as to keep on remind and refer to in the growth processes.
By Farai Chigora Mar. 26, 2023

Promotions in entrepreneurial brand mix

In our previous edition we opened a new perspective in transformational branding of our entrepreneurial businesses.
By Farai Chigora Apr. 2, 2023

Opinion: Engagement in entrepreneurial brand mix

Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora Apr. 9, 2023

Entrepreneurial branding through a learning organisation: Part 1

In this perspective we rename our businesses through what we do best as learnt from others and developed by us.
By Farai Chigora Apr. 16, 2023

Brand transferability in entrepreneurship

Our focus should be on maintaining ownership as we engage in brand transferability.
By Farai Chigora Apr. 30, 2023