The new Ford Ranger T6 was appropriately unveiled in Bulawayo due to the city’s rich history associated with Major Charles Duly, who signed the first Ford franchise more than 100 years ago, in that city.
Speaking at the launch of the new Ford T6, Croco Holdings group chief executive officer, Farai Matsika said the Ford brand has remained strong the world over.
“The Ford Ranger T6 is a very strong brand worldwide; it is the first global model and found in more than 172 countries,” he said.
“It is also the first model in its class to be accorded the five star safety rating.”he added.
Matsika said the Ford dealers were ready to take the Ford brand to the highest level.
“Ford Motor Corporation’s global strategy of one Ford, one plan, and one goal is certainly yielding positive results to the Zimbabwean market after our 101 year partnership with them,” he said.
“We are confident that Croco Holdings, Duly Motors and Croco Motors will take the Ford brand to the next level having been recognised and awarded in Las Vegas, USA for achieving the largest growth market share award in 2011, from a mere 5,2% to 11,4%.”
Matsika said Ford technicians within the Croco Holdings and Duly Holdings group have received specialised training on the new Ford T6.
The group has also established its own technical school, not just designed to deal with mechanical skills but business appreciation skills as well.
“We also have access to Ford Sub-Saharan Africa training facilities established in South Africa,” said Matsika.
Chairman of the Duly’s Board, Muchadeyi Masunda, who is also Harare Mayor said there was a huge demand for the new Ford Ranger in South Africa.
“When the Ford T6 was launched in South Africa last year in November, it atracted a huge demand,” he said.
“We are positive that we will also be able to meet the demand we will get in Bulawayo and other cities.”