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Show preparations at advanced stage

Staff Writer

PREPARATIONS for the 2004 Harare Show are at an advanced stage with companies cleaning up and refurbishing their stands.

Helvetica, sans-serif”>A spokesperson said the theme for this year’s extravaganza is: “What’s the Harare Show score for 2004. The discovery of recovery!”.

The Harare Show is an excellent showcase of the products and services that are available in Zimbabwe.

“Tied in with the recovery theme, many companies realise the importance of marketing themselves even as consumers complain about how their dollar is buying less with each passing day,” said the spokesperson.

He said exhibitors should use the opportunity to reach potential customers from all over the country.

“As talk of at least economic stabilisation begins to enter the public consciousness, many companies and institutions continue to recognise the Harare Show as a must-do on their advertising and marketing calendar,” said the spokesperson.

This year the show runs from August 23-28 while the official opening will be on August 27.

The Zimbabwe Agricultural Show Society executive makes a recommendation on a guest of honour to open the show to the president.

Often confirmation of this only comes during the week of the show. As has always been the case, the guest of honour is a regional president.

“The response of exhibitors to this year’s show has been so good that no more entries are being accepted for individual stands. The total number of stands taken up is being counted and will soon be available,” said the spokesperson.

The show had lost some of its glamour largely due to the foot-and-mouth outbreak which resulted in the livestock section failing to exhibit. However, data is being collected on animals which might be on display.

“Documentation on livestock entries is still being tabulated. The foot-and-mouth disease severely reduced the movement of cattle across the country, but there have been expressions of interest in displaying cattle from a few farmers,” said the spokesperson.

“Their ability to do so will depend on their cattle being officially declared to be disease-free and being given regulatory approval to be transported. There will be more information on this in the coming weeks.”

The spokesperson said admission fees have not been decided yet, but a good compromise will be sought between charging a fee that reflects economic realities and making the show accessible and affordable to a broad cross-section of the public.

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