HomeBusiness DigestMukuyu Wineries enters DRC market

Mukuyu Wineries enters DRC market

Roadwin Chirara

MUKUYU Wineries, a subsidiary of Cairns Holdings Ltd, has expanded its export base by entering the Democratic Republic of Congo market.

e=”Verdana, Arial, Helvetica, sans-serif”>According to the holding company’s chief executive officer Philip Chigumira, the move was necessitated by the continued demand for exports to the region.

“Volumes of exports to the region, which I cannot disclose, have been encouraging,” said Chigumira.

He said the decision to export would allow the company to have access to the much-needed foreign currency.

“The main issue which was affecting us was the exchange rate. The announcement in the monetary policy statement has changed all this,” Chigumira said.

He said the disappearance of the parallel market for spirits produced by the company to the Zambian market had allowed it to generate direct import revenue from the country.

Commenting on the trade ban on Zimbabwean products to countries such as Zambia, Chigumira said the issues had been resolved.

“The governments of both countries have discussed the issue and have come to an agreement which has been favourable to the company’s exports to that country,” Chigumira said.

He said the introduction of world class brands such as the recently launched “Mukuyu Sante” would go a long way in increasing the company’s domestic and regional share.

He said Mukuyu had also ventured into the non-alcoholic sector by introducing non-alcoholic brands such as “Sip” to cater for that sector.

On the issue of the domestic market he said Mukuyu still enjoyed a considerable share although competition was still a major cause for concern.

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