FROM Alaska to Zimbabwe consumers agree on two points, they demand a low-cost, high-quality service or commodity.
Any company that delivers those twin needs grows
in direct proportion to product availability and marketing. It’s that simple.
It is clear that the telecommunications industry in Zimbabwe is failing on both counts.
Zimbabweans pay one of the highest rates in the world in order to communicate and by all accounts the quality of service is abysmal.
The Minister of Finance, Dr Herbert Murerwa is on record as saying: “The development of public infrastructure such as roads, dams and telecommunications facilities will be a key factor in government’s efforts to increase investment to turn around the country’s economic fortunes.”
In recent years there has been substantial improvement in access to telecoms facilities and unprecedented growth in the telecoms network but size, in this instance, does not automatically equal quality or speed of delivery.
A flourishing black market trade exists in both landline and cell- phone commodities.
Consumers ask why it takes months for them to receive a landline? Why cellphone signals are erratic? Why they are charged for poor quality connectivity resulting in several calls having to be made to get one’s point across clearly? The answer to all these questions may quite literally lie in a one word solution “wireless”.
In a recent survey 98% of high profile respondents did not know what wireless telecommunications were. Fixed wireless access is the use of wireless technology to replace copper to connect subscribers to the telephone network plus radio frequency spectrum, the basis of radio frequency transmission and modulation as well as the use of antennas and radio networks.
The concept was developed by the United States Army in order to communicate with remote areas in case landlines were down or unstable.
Usage of wireless telecommunications has been around for over 20 years with businesses inheriting the technology over the past five years.
Like most significant innovations the development of wireless options was a collaborative effort from contributing experts.
US-based companies recruited wireless voice, data, and video experts, each with specific knowledge of wireless telecoms technologies and business practices. This team, together with input from thousands of other online contributors gathered, added, and edited what are now the latest wireless, telecom, and data network terms and acronyms in use today.
Wireless options continue to create a revolution in the telecommunications industry with developed countries wasting no time in developing the potential.
TeleAccess Zimbabwe (Pvt) Ltd marketing and sales general manager, Simon Ramsey said that Africa has been called the slumbering giant and that it was easy to see that picture in the mind’s eye.
He added: “But if the giant had a viable phone in his hand and at his feet, the vast untapped mineral and other notable resources that this continent is so blessed with, would he continue to slumber?” — ProComm Public Relations (Pvt) Ltd.