Zarf leaders off to SA

THE Pan-Africa Media Research Organisation will hold its annual conference in Cape Town next week.

The Zimbabwe Advertising Research Foundation (Zarf) will be represented at the conference by its vice-chairman, Major Tikiwa, and

the chairman of technical & education committee, Shepherd Kusada.

Kusada was the founding president for the first three years of the organisation’s existence.

With market and media research playing an ever greater role in corporate strategies, the conference will address such topics as the harmonisation of multi-country data, the importance of language in communication needs as well as the development of a global electronic outdoor advertising measurement system.

As Zarf prepares to celebrate its 10th anniversary next year, its annual strategy review in November will focus on innovation for 2007. — Staff Writer.