Ariston fruit exports rise 29%


Ndamu Sandu

ARISTON Holdings Ltd says its fruit exports have increased by 29% to 40% in the half-year ending March 31 2003.



, sans-serif”>Finance director Shaun Edwards attributed the increase to the quality of fruit which improved.


“The quality of fruit has improved and this is the main reason for the increase in export volumes,” he said.


Edwards said 100% of its tea and coffee produce was for export.

Ariston exports its tea to South Africa, Europe and Kenya while coffee is exported to Europe.


He said Ariston was planning to launch three new varieties by the end of the year.


Edwards said two varieties were being developed but currently there were no exports.


The four established varieties are exported to the Japanese and European markets.


Edwards said the group would penetrate other markets if it completes its 17 hectares of land for new flower varieties at Claremont.


Of the 17 hectares, 13 hectares of land have been planted with the remaining four to be completed in due course.


Ariston has signed a Memorandum of Understanding with Trust Bank Corporation Ltd, government and outgrowers of tea. The scheme will help ensure viability for more than 1 500 new farmers.


Ariston would provide plant material, extension services and processing and marketing facilities while Trust would inject funds into the project.

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