The 2025 ADMA Agri Show, held at the Pomona site in Harare from June 5th to June 7th, was a resounding success, showcasing the latest in agriculture, livestock, and cutting-edge
technology. Spanning 25 acres with over 250 exhibitors, the event set a new benchmark for scale and innovation. Among the standout participants was Zimoco, Zimbabwe’s leading vehicle distributor,whose expertly decorated and inviting stand drew significant attention.
Zimoco, the only official distributor for globally renowned brands such as Mercedes-Benz, Jeep, Chrysler,Dodge, Fiat, Alfa Romeo, HAVAL, and GWM passenger vehicles in Zimbabwe, also represents Mitsubishi and Daimler Trucks and Buses. Their presence at the ADMA Agri Show highlighted their commitment to providing Zimbabweans with world-class vehicles tailored to both urban and off-road needs.
The Zimoco display featured three exceptional models from their passenger vehicle lineup: the Mitsubishi Triton, Mitsubishi Outlander Sport, and the GWM Tank 500 HEV. These vehicles demonstrated Zimoco's ability to cater to diverse tastes and needs, from rugged utility to luxury and hybrid technology.
Why Zimoco is a Brand You Can Trust
Zimoco has earned its reputation as a trusted automotive brand in Zimbabwe, thanks to its unwavering commitment to quality, reliability, and customer satisfaction. Unlike sellers of grey imports, Zimoco
deals exclusively in genuine original vehicles that come with guarantees from the Original Equipment
Manufacturers (OEMs). This ensures that every vehicle sold meets the highest global standards of
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safety, performance, and durability.
Genuine Parts and After-Sales Support
Zimoco guarantees long-term value for its customers by providing genuine parts and unmatched after-
sales support. This includes:
A Central Parts Department that stocks original parts for all Zimoco franchises, ensuring
customers always have access to what they need.
Skilled and Trained Technicians who receive continuous training to stay updated with the latest
technology and repair techniques.
A state-of-the-art Body Repair Centre for accident damages and specialized repairs.
Backing Vehicles with the Latest Technology
Zimoco only sells vehicles that it can fully support with cutting-edge technology. From advanced
diagnostic tools to modern workshops, the company ensures that every vehicle sold is backed by a
robust service infrastructure. This commitment to excellence eliminates the risks commonly associated
with grey imports, where after-sales support and parts availability are often lacking.
Heritage of Excellence
With a history spanning over six decades, Zimoco is a brand deeply rooted in Zimbabwean automotive
heritage. Since its founding as Norton Motor Company in 1962, Zimoco has grown from strength to
strength, consistently focusing on quality and customer satisfaction. This long-standing heritage has
built trust and loyalty among Zimbabwean drivers, making Zimoco synonymous with reliability and
excellence.
The GWM Tank 500 HEV: A Class Apart
A star attraction at the Zimoco stand was the GWM Tank 500 HEV, a seven-seater hybrid SUV that
combines luxury, advanced technology, and unparalleled off-road capability. This premium SUV is
perfectly suited for Zimbabwe’s diverse driving conditions, from city streets to rugged landscapes.
Striking Design
Exterior: The Tank 500 boasts bold American-inspired styling with chrome accents, vertical LED
taillights, and 20-inch wheels, exuding confidence and elegance.
Interior: Inside, the SUV delivers a luxurious experience with brushed chrome finishes and a
large touchscreen, emphasizing sophistication and modernity.
Spacious and Comfortable Layout
Front Seats: Equipped with heating, ventilation, and massage functions, including unique modes
like “Wave” and “Catwalk.”
Second Row: Reclining and ventilated seats ensure first-class comfort for passengers.
Third Row: Practical for families, offering flexibility for additional seating or cargo.
Cargo Space: Configurable to provide up to 1,459 liters, ideal for any adventure.
Performance and Capability
Engine: A hybrid 2.0-liter turbo-petrol engine combined with an electric motor produces 255 kW
of power and 648 Nm of torque.
Acceleration: Reaches 0-100 km/h in just 8.3 seconds.
Off-Road Features: With multiple driving modes (Mud, Sand, Rock, 4 Low), two differential
locks, and a towing capacity of 2,500 kg, the Tank 500 is ready for any terrain.
Advanced Safety Features
Seven airbags.
Adaptive cruise control.
Lane-keep assist.
Blind-spot monitoring and a 360° surround-view camera for enhanced visibility.
Priced from USD 77,300, the GWM Tank 500 HEV Ultra Luxury 4x4 promises unmatched comfort,
versatility, and advanced technology. Whether navigating Harare’s bustling streets or exploring
Zimbabwe’s wilderness, this SUV ensures a luxurious and capable driving experience.
2025 Mitsubishi Triton: A Powerhouse Under the Bonnet
Another highlight at the Zimoco stand was the 2025 Mitsubishi Triton, a pickup truck designed for
power, reliability, and versatility. Built to handle Zimbabwe’s diverse terrains, the Triton combines
ruggedness with modern technology.
Performance Highlights
Engine: A 2.4-liter MIVEC turbo diesel engine delivers 135 kW of power and 430 Nm of torque,
ensuring robust performance under all conditions.
Off-Road Capability: With a reinforced ladder frame chassis and Mitsubishi’s Super Select 4WD-
II system, the Triton offers exceptional stability and traction.
Superior Handling
The Triton’s smaller turning radius and lightweight construction make it highly maneuverable and fuel-
efficient, setting it apart from competitors like the Toyota Hilux and Ford Ranger.
Comfort and Practicality
Interior: Features ergonomic seating, dual-zone climate control, and a touchscreen infotainment
system for a premium driving experience.
Cargo Bed: Generous payload capacity with clever storage solutions and tie-down points for
secure transport.
Safety First
Equipped with advanced passive and active safety systems, the Triton prioritizes the well-being of both
passengers and other road users.
With its competitive pricing and impressive capabilities, the Mitsubishi Triton is an ideal choice for
Zimbabwean drivers looking for a reliable, versatile pickup truck.
2025 Mitsubishi Outlander Sport: A Well-Rounded SUV
The 2025 Mitsubishi Outlander Sport also made waves at the Zimoco stand. A versatile and stylish
compact SUV, it perfectly balances practicality, comfort, and performance.
Design Excellence
Exterior: The Outlander Sport features a Dynamic Shield Grille, sharp LED headlights, and an
aerodynamic silhouette for a sporty yet refined look.
Technology: Reinforced Impact Safety Evolution (RISE) technology ensures durability and safety,
while stylish alloy wheels and chrome accents elevate its design.
Interior Comfort
Cabin Features: Ergonomic seating, premium materials, and ambient lighting create a luxurious
feel.
Infotainment: A modern touchscreen with smartphone connectivity and navigation enhances
the driving experience.
Cargo Space: Rear seats fold flat for additional storage, making it ideal for families and
adventurers alike.
Performance
Engine: A 1.5L MIVEC petrol engine delivers 77 kW of power and 141 Nm of torque.
Drive Modes: Active Yaw Control (AYC) and tailored modes adapt to different driving conditions,
ensuring stability and agility.
Ground Clearance: With 222mm, the Outlander Sport is ready for both urban and off-road
adventures.
The Outlander Sport exemplifies Mitsubishi’s dedication to innovation, offering a smooth and capable
ride for all occasions.
Testament to market leadership
Zimoco’s presence at the 2025 ADMA Agri Show was a testament to its leadership in Zimbabwe’s
automotive sector. With an inviting stand and an impressive lineup of vehicles, the company continues
to set the standard for excellence. By offering genuine original vehicles backed by OEM guarantees,
genuine parts, and skilled technicians, Zimoco ensures that customers receive unmatched quality and
support.
For more information on Zimoco’s product range, contact [email protected].
