Customer engagement management and entrepreneurship (Part 2)
Customer experience management enables businesses to provide seamless, individualised interactions tailored to customers’ requirements.
By Farai Chigora and Tabani Moyo
8h ago
Customer engagement management and entrepreneurship (Part 1)
CEM is a combination of technology, data analysis, and human engagement that aims to create individualised and seamless customer service experiences.
By Farai Chigora and Tabani Moyo
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In this article, we take a deep dive into how entrepreneurs can unlock value for the customer.
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This does not only bring a positive perception and experience but goes beyond into the financial state of the business.
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