Embracing AI in PR
At its core, PR is about managing relationships, shaping narratives and influencing public perception. Traditionally, this relied heavily on intuition, experience and manual processes.
By Cliff Chiduku
Apr. 1, 2026
Measuring impact of PR campaigns
Through strategic communication, PR helps organisations to engage stakeholders, influence public perception and build long-term trust.
By Cliff Chiduku
Mar. 18, 2026
Turning lemons into lemonade in PR
IN public relations (PR), crises are not a matter of if but when. For practitioners, the real test of professionalism is not how loudly they celebrate success,
By Cliff Chiduku
Feb. 25, 2026
The 2025 PR wake-up call: When crisis costs much more than keeping silent
For company leaders, the CEOs and board members, understanding strategic communication isn’t optional anymore.
By Lenox Mhlanga
Feb. 15, 2026
Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Aligning PR and organisational strategy
IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential.
By Cliff Chiduku
Jan. 28, 2026
PR in managing investor relations
However, behind the scenes of any successful investment story lies something often underestimated — public relations (PR).
By Cliff Chiduku
Oct. 22, 2025
It’s all about grooming, deportment
Ultimately, public relations is about storytelling — and every story begins with the storyteller.
By Cliff Chiduku
Oct. 15, 2025
Art of storytelling in PR
It is no longer enough to communicate; PR professionals must communicate with impact
By Cliff Chiduku
Jul. 16, 2025
Premium
Explosive OK Zim revelations, Grand Challenge boob nearly killed haemorrhaging giant
Local News
Apr. 2, 2026
Lithium ore export ban firestorms boomerang, MMCZ says being ‘set back’ US$500 000 monthly
Local News
Apr. 2, 2026
