Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Aligning PR and organisational strategy
IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential.
By Cliff Chiduku
Jan. 28, 2026
PR in managing investor relations
However, behind the scenes of any successful investment story lies something often underestimated — public relations (PR).
By Cliff Chiduku
Oct. 22, 2025
It’s all about grooming, deportment
Ultimately, public relations is about storytelling — and every story begins with the storyteller.
By Cliff Chiduku
Oct. 15, 2025
Art of storytelling in PR
It is no longer enough to communicate; PR professionals must communicate with impact
By Cliff Chiduku
Jul. 16, 2025
Data is key in decision-making
We have seen several companies and financial institutions leveraging on such data to segment audiences, personalise offers and launch targeted campaigns.
By Cliff Chiduku
Jun. 25, 2025
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
Journos make good PR practitioners
This shift is also evident in Zimbabwe, where many professionals have traded the newsroom for the boardroom.
By Cliff Chiduku
May. 14, 2025
How to master event management
A well-executed event allows the organisation to showcase its values, products or services while also engaging with stakeholders in a meaningful way.
By Cliff Chiduku
Dec. 11, 2024
Premium
State contractors want blundering, deceptive chefs charged with fraud
Local News
Feb. 6, 2026
Premium
Construction sector conundrum ‘We are witnessing a hollowing out of the industry’
Local News
Feb. 6, 2026
Premium
ZimTrade revives regional warehousing facilities push… state agency shifts to aggressive in-market export strategy
Business Digest
Feb. 6, 2026
