Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
RBZ unearths looting in real estate industry....as Zimra busts US$10m contraband in six months
Local News
By Mthandazo Nyoni and Julia Ndlela
15h ago
Zim’s debt crisis: A ticking time bomb demanding transparency
Local News
By Julia Ndlela and Blessed Ndlovu
14h ago
Prescribed assets projects struggle to secure funding:US$86m worth of deals fail to take off
Business Digest
16h ago
