Business Opinion: Rebranding and entrepreneurship
Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:
By Farai Chigora and Tabani Moyo
Mar. 9, 2025
Business opinion: Brand modification against rebranding of SMEs
brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
By Farai Chigora
Sep. 4, 2022
ZiG gamble rattles state contractors ‘Government attempts to fix old problem, risks new side effects’
Local News
Mar. 27, 2026
Rivers of human waste open new, scary frontiers in Harare: How Kuwadzana residents are forced to co-exist with their own excreta
Local News
Mar. 27, 2026
