Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Business opinion: Generational branding in entrepreneurship
My concern is on those brands that have made it in our various sectors of the national and global economy that became extinct earlier than they were supposed.
By Farai Chigora
Jun. 11, 2023
Opinion: Laws for entrepreneurial branding
A real brand should talk quality in its delivery, performance of the represented offerings and pricing.
By Farai Chigora
Jan. 15, 2023
Premium
Court summons pile up on contractors doorsteps... as unpaid govt works take a toll on firms
Local News
May. 9, 2025
Tears in the wards: Zim patients echo frustrated Minister as system crumbles
Local News
May. 9, 2025
Premium
RioZim bosses under fire over tax blackhole...Zimra goes after top brass’ cars
Local News
By Lee Musaidzi
May. 2, 2025
