Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Building Brand Zimbabwe: You cannot build a plane in full flight
The role of government is not to manufacture a brand through propaganda, but to create the conditions under which citizens can naturally project Zimbabwe’s best qualities.
By Trevor Ncube
Nov. 20, 2025
Power of an advert is in storyline
Great advertising is not just about the product; it is about the emotions it stirs, the memories it awakens and the connections it builds. It is about the story that gives life and meaning
By Cliff Chiduku
Nov. 5, 2025
Ethical marketing in entrepreneurship
Ethical marketing reduces the likelihood of legal issues and enhances competitiveness.
By Farai Chigora and Tabani Moyo
Aug. 17, 2025
‘Advertising agencies must adapt to survive’
Magwizi made the call during Tatu’s 20th anniversary celebrations held last week.
By Problem Masau
Nov. 18, 2024
MCAZ issues warning to people adversting illegal medicines
MCAZ said it would engage police to take necessary measures, including prosecution, against those illegally advertising medicines on social media.
By Sharon Buwerimwe
Jan. 21, 2023
When advertising, journalistic integrity collide
Advertising is the main business model across Zimbabwean media, according to a 2020 study by Media Monitors, a local think tank.
By Global Press Journal
Jan. 12, 2023
Apple and Amazon resume advertising on Twitter, reports say
However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
By Reuters
Dec. 5, 2022
Nigeria ad regulator sues WhatsApp owner for $70m
Meta and AT3 Resources Limited have yet to comment on the lawsuit filed by the Advertising Regulatory Council of Nigeria (Arcon).
By Bbc News
Oct. 5, 2022
Premium
State contractors want blundering, deceptive chefs charged with fraud
Local News
Feb. 6, 2026
Premium
Construction sector conundrum ‘We are witnessing a hollowing out of the industry’
Local News
Feb. 6, 2026
Premium
ZimTrade revives regional warehousing facilities push… state agency shifts to aggressive in-market export strategy
Business Digest
Feb. 6, 2026
