Contacts

CHAIRMAN:
Trevor Ncube tncube@alphamedia.co.zw

MANAGING DIRECTOR:
Vincent Kahiya vkahiya@alphamedia.co.zw

GROUP TECHNOLOGY DIRECTOR:
Kangai Maukazuva kmaukazuva@alphamedia.co.zw

HEAD OF MARKETING AND COMMUNICATIONS:
Nancy Ziyambi nziyambi@alphamedia.co.zw

DIRECTORS:

Trevor Ncube (Chairman)
Anna Krynska-Godlewska
Jaroslaw Gora
Sternford Moyo
Vulindlela Ndlovu
Mari Budesa

Editorial & Admin

Editor:
Dumisani Muleya, dmuleya@zimind.co.zw

Online Department

Online Editor:
John Mokwetsi, jmokwetsi@alphamedia.co.zw

Online Advertising

Digital Marketing Manager:
Stephen Dube, sdube@alphamedia.co.zw

Web Development

Web Developer:
Eliazer Chikadzi, echikadzi@alphamedia.co.zw

Tel: 263 (4) 773939

Human Resources

Tel: 771722/3

Munn Marketing

Tel: 771722/3
E-mail: subscriptions@laphamedia.co.zw
Cell:0772 387 955

Strand Multiprint
Tel: 04 771722/3

  • This field is for validation purposes and should be left unchanged.

Top 7 Secrets To Unlocking Your Customer’s Brain For Instant Sales

A new field called NeuroMarketing combining neuroscience, marketing and technology has generated a buzz across every industry and every business sector. Neuroscience is now telling us:

“Our unconscious mind not our conscious mind drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

To understand the reasons why this is true and what it means to your marketing success, we must briefly look at the architecture of our brain.

There are 3 main parts to the brain, each functioning as a brain unto itself.

The “Human” (“New,” or outer most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight or fight reactions and staying out of harm’s way.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision making, including buying decisions.

To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” Below are top 7 critical insights as to what those buying “hot buttons” are and how to leverage them in your marketing.

The old brain is driven by emotions.

Our old brain operates on autopilot ie., a stimulus response mechanism. Emotions are automatic responses to sensory stimuli. The smell of coffee, the sound of the ocean, the view of a setting sun all trigger an unconscious emotional response.

Emotions play a similar critical role in our buying decisions. Your new imperative is to assess and appeal to your customer’s feelings. Welcome to The Feelings Economy.”

Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers’ emotions and influence their buying behavior.

The old brain “decides” on the basis of the gain vs. pain tradeoff.

The two basic drivers of all behavior and decisions are: to seek pleasure and avoid pain. “They overemphasize the importance of pain by about 2.5:1 in decision making.” How to overcome your customer’s “distorted” gain vs. pain trade off?

Key lesson: Marketing guru, Seth Godin illustrates through his Joy/Cash Curve that high value purchases often trigger increasing amounts of buying pain. His solution: add more joy and pleasure to the buying process, such as he did in his work with Lexus. According to Godin, when you make buying pleasurable, you actually reset the customer’s “value meter.” How are you adding more joy to your buying process?

The old brain is highly influenced by beginnings and endings.

Research confirms that the beginning and ending of an event or experience alters our perception of the entire experience. Our initial impression becomes the “filter” for how we perceive what is to follow. The most recent experience leaves a final impression with greater weight.

Key lesson: In marketing, for your message to be accepted, it is critical to leave a strong first impression like a compelling story, a big smile, etc. Also, if a customer has a pleasant or unpleasant experience with wholesale jerseys from china your product or wholesale jerseys company, that most recent experience will influence future purchases more than all other experiences combined. What impression are you leaving with your prospects in the first few seconds or words? wholesale jerseys How has your last customer contact enhanced or jeopardized repeat sales?

The old brain is visually oriented and responds rapidly to images.

From the moment we are born, we are able to see shadows and associate meaning to them. In communications, we are told that 65% of our how our message is received is through our physiology (or visual cues). Study after study has shown that someone’s first impression of you is based on your physical appearance.

In each instance, it is our old brain rapidly responding to visual cues, not words. Words are the realm of the “new” brain and are secondary in the buying process.

Key learning: Enhance and deliver your core marketing message visually eg., the cheap nba jerseys design of your product, images in an ad, external packaging, etc. Where can you visually strengthen your brand and emotional connection with customers?Articles Connexes:

A’s fall to Felix Hernandez and Mariners SEATTLE The Coliseum seldom has looked so good to an A’s team that has been on the road for 20 of its past 26 games. After an entirely too predictable 4 3 loss to Felix Hernandez and the Seattle Mariners on Sunday, this stretch mostly away from the Coliseum has seen the club fall from one game under .500 at 3 4 to nine under at wholesale jerseys china 12 21. “We really need to go home,” Vogt said. That’s kind of what this team needs wholesale jerseys right now, our fans showing us, ‘Hey, we’re still here.’ We’ll get that tomorrow night.” SEATTLE, WA MAY 10: Marcus Semien 10 of the Oakland Athletics is congratulated by teammates after hitting a home run against the Seattle Mariners in the fourth inning at Safeco Field on May 10, 2015 in Seattle, Washington. cheap nhl jerseys china The Mariners defeated the Athletics 4 3. (Photo by Otto Greule wholesale jerseys Jr/Getty Images)Otto Greule JrOnce cheap jerseys home, manager Bob Melvin said, the A’s will put a fresh face cheap jerseys on things. “We are going to start winning when we get home,” Melvin said in slow, measuredWhat Kinds of Tackles Are Illegal in Football In football, players frequently hit, collide with and tackle each other in an effort to achieve the game objectives. However, making a tackle while touching any part of an opponent face mask is illegal and, when called, results in a cheap jerseys penalty against the offending player and team. At cheap mlb jerseys china the time of publication, facemask penalties incur a Cheap Jerseys From China 15 yard penalty. Prior to 2008, facemask penalties in the NFL and college football fell into two categories: intentional and unintentional. Intentional penalties were assessed 15 yards, while unintentional ones earned a five yard penalty. “Horse Collar” Tackles Football players are allowed to grab onto almost any part of a ball carrier while attempting to make a tackle, but not by the back of the jersey collar or shoulder pads. This tackle is known as a wholesale jerseys china collar tackle and is illegal. This form of tackling rose to infamy during the 2004 NFL season when Dallas Cowboy safety Roy Williams regularly made these tackles, which resulted
Articles Connexes:
6 Scientific Discoveries That Laugh in the Face of Physics As we’ve pointed out before, there are some startlingly simple questions that science can’t answer. And then there are the special occasions where the universe up and does a freaking magic trick that seems to be designed by an unjust, all powerful entity fake Michael kors handbags dedicated to making scientists slowly pull off their glasses while saying, “What in the hell?” For instance . 6. The Sun Can Make Stuff Hotter Than cheap michael kors Itself We intuitively understand the direction that energy travels from the thing with energy to the thing with less energy. That’s why the second law of red bottom boots thermodynamics is among the first things you learn in science class that makes you say, “Well, shit, I could have told you that.” If you’re too hot, you move away from the campfire, not toward it. You Michael Kors handbag don’t need science to tell you that heat cheap michael kors energy travels from the cheap michael kors handbags hot thing to the less hot thing. There’s a discrepancy between what science says should happen and what the sun actually does,
10 Brilliant Comedy Gems Hiding on YouTube Like many of you, I’m a huge fan of comedy that hasn’t been jammed up our asses by every link happy dipshit on Facebook until we’re puking memes. So last year, I gave tribute to some of YouTube’s best hidden gems, many of which have gone on to become massive hits of their own fake michael kors . like the “Party Rock Cantina” video, which had 17,000 views as of the publication of that article, and now sits at 3.2 million. I think it’s time to spread the word cheap Michael kors on some more, because the thought of some of these people not getting their fair share of cheap michael kors the limelight just seems kind of unjust and cruel. 10. Steve Carell and Spastic Animals There is no goddamn reason in the world that video should make me laugh, but I will lose it every single time I watch it. Which is to say Replica Christian Louboutin Shoes about 75 times since it was first posted back in 2008. It took five years for that thing to reach a million views, and that kind of makes me sad. If you’re one of those people who has to be prompted to turn your
Articles Connexes:

AMH logo

© 2017 The Zimind. All Rights reserved.