When you are just starting your business, there is no money for a large-scale advertising campaign. And this is not a reason to refuse promotion. Social media, directories, maps, and independent media can be great free sources to attract first customers. You just need a little imagination, perseverance, and faith in your own product.
1. Place a Publication in the Online Media
There are many business magazines that accept third-party publications from entrepreneurs. To tell others about yourself, you need to write an article that is interesting for the readers of the publication: for example, tell about your unique experience, unusual products, and achievements or failures. It is unlikely that you will be allowed to advertise your business openly for free, so you will have to interest customers carefully using native advertising.
2. Create Communities on Social Networks
Even if you do not have a website, a Facebook group or an Instagram account can fully replace it. It is free, and if you use the basic promotion methods correctly, it is also effective. For example, the interface of Facebook communities allows you to create a full-fledged online store by adding products and accepting payments immediately through the social network.
To attract users, regularly create interesting content, do not leave unanswered comments, stimulate activity with contests, tests, and polls. On Instagram, do not forget to place the correct hashtags so that more people will know about your posts.
3. Use Google Maps, 2GIS Directories, etc.
It takes a few minutes to create a business page in a free directory. And after that, customers will be able to find you and see your company directly from SERP. Search engines give priority to information from their own maps and offer to build a route to the object. Use the opportunities to the maximum: add photos of the object, indicate the schedule, give a link to the official website. And don’t forget to respond to user comments – this will improve your reputation in the eyes of your customers.
4. Agree with Bloggers about Bartering
Look for bloggers in your industry. A young entrepreneur can’t get through to popular influencers-millionaires for free. Better to focus on small local accounts that don’t have many subscribers, but don’t have markups or high ad prices. Bloggers often work on barter: you submit a product for a test, they write or shoot a video with reviews – this is a good way to promote your business online for free. Keep in mind that the blogger’s opinion may not be entirely flattering.
If you need a certain sum of money, you can try Forex trading in Nigeria. Visit the Forextime blog that is perfect for beginners as it will tell you everything about Forex trading strategies, basic notions, and news. You can use the money to pay for advertising by more popular bloggers.
5. Motivate Buyers to Write about You on Review Sites
According to statistics, 77% of Internet users around the world are looking for product reviews before making a purchase. Good opinions drive sales up 18% on average. To begin with, you can ask your friends and acquaintances to write a few reviews about you, then involve real customers – for example, give a discount for a review.
6. Video Marketing
Lately, people have preferred video over reading. Therefore, the most popular services began to switch to this type of business promotion. Start keeping your video blog, create short video descriptions of your services, cases, master classes, etc. You can post your video on youtube.com and similar services. Do not forget to share information on your pages on social networks!
As you can see, it’s not that difficult, and most importantly – it’s free! All that is required of you is time and enthusiasm.
Additional Ways of Promotion
There are several other opportunities that you can also try to promote your business.
1. Participate in events as a speaker
Be aware of conferences, exhibitions, forums that are held in your field. At some events, you can be a speaker – prepare a speech and do not forget to advertise your business.
2. Meet partners at fairs and exhibitions
A narrowly targeted audience of customers and suppliers gathers at exhibitions and fairs. Here you have the opportunity to express yourself, even if you did not pay for the stand or performance. Most of the fairs are free for visitors. Come to hand out business cards and meet potential partners, clients and get free advertising for your business.
3. Organize an event with sponsorship money
A more difficult option is to arrange the event itself and invite market participants to it. You will need to use all your organizational skills to come up with a format, program, and gather as many participants as possible in one place. Plus, you need to find a sponsor – a company whose money you can use to do this in exchange for advertising.