Zim Car of the Year Awards launched

Andrew Muzamhindo

This year promises to be an exciting one from a motoring perspective, with the launch of Zimbabwean car of the year (zimCOTY). Visit www.zimbabweancaroftheyear.com for more information and vote for your favourite car. You can also go on their Facebook page https://www.facebook.com/zimCOTY and like your favourite car. You can follow them on twitter and Instagram.

These are Zimbabwe’s first ever car awards.They will see a number of categories such as zimCOTY Car of the Year, zimCOTY readers’ Car of the Year (website voting), zimCOTY Truck of the Year, zimCOTY environmentally Friendly Car of the Year, zimCOTY SUV of the Year, zimCOTY Crossover of the Year and zimCOTY Sedan of the Year being recognised. They will be Zimbabwe’s most prestigious motoring awards.

The winners will be crowned at a lavish function that will be graced by captains of industry, motoring industry players, government officials and stakeholders.

The scoring system will be transparent. It even has a readers’ car of the year category, which is open to anyone by voting on www.zimbabweancaroftheyear.com.
It is my intention to review each and every participant before the awards night

The organisers are also concidering acceding to public calls from their social media pages by introducing another category for grey import car of the year.

Readers urged the organisers to be market relevant as Zimbabwe was riddled with grey imports. The awards were supposed to reflect reality on the ground. The project took long to be launched as organisers were thriving to come up with a world-class process that can be benchmarked against established ones in the first world. It had teething challenges, but it measures well with most leading awards outside of our borders. It has been benchmarked against the best and even gone on to be better than them.

A reputable audit firm has partnered zimCOTY so as to collate the results and ensure transparency in the process. A pool of motoring journalists and editors will adjudicate on the cars that are participating.

They will be looking at such attributes as appealing to both men and women, head-turning ability, environmentally friendly, engineering and performance, affordable and practical, safe and dependable, fun factor, delivers on its promise, styling, innovation, value-for-money, test-driven, among others.

These are cars that are available in Zimbabwe and sold in Zimbabwe in 2019, so they should be able to test drive them. zimCOTY competition is about automotive excellence and the winning vehicle must score highly in its own class, not against each other as is often thought, across a variety of categories, including those which reflect value for money, safety, dynamics, technology and aesthetics to name but a few. The voting process is designed to determine a single decisive winner, and not to provide a scale of merit of all competing cars

In the Crossover segment there is the Renault Duster, Haval H2, RAV4 and Hyundai Tucson. The truck segment has the Isuzu DMax, Toyota Hilux, Mitsubishi Triton, Ford Ranger and VW Amarok. The ever-popular SUV segment features the Land Rover Discovery, Jeep Grand Cherokee Overland, Mercedes-Benz GLE Coupe, Mitsubishi Pajero Sport and Jaguar FPace

The winning cars will carry bragging rights. Testifying to their success further increases awareness of their clout to the public. For this reason and many others, these awards look increasingly likely to become the red carpet moment that carmakers and dealerships covet most, and that should be good news for motorists keen to buy quality.

May the best car drive away with the award!
andrew@muzamhindo.com