Zimbabwe’s trade with the rest of the world is undergoing a major shift following the deployment of trade promotion officers in strategic embassies across the world.
Starting with countries where greatest potential lies, the arrangement will be expanded to cover all countries in which Zimbabwe is represented. This was revealed by Foreign Affairs and International trade minister Sibusiso Moyo during the ZimTrade Annual Exporters Conference.
Moyo said this is in line with the thrust of his ministry to strengthen economic diplomacy in all Zimbabwe’s embassies.“Our foreign policy thrust under the new dispensation has been and continues to largely focus on economic diplomacy.
“In this regard, our foreign missions are expected to effectively advance this policy by actively promoting and facilitating trade and investment cooperation with the rest of the world,” Moyo said.
He added that this is being done to facilitate business-to-business and business-to-government engagements.The duties of the officers include improving Zimbabwe’s balance of trade position by a minimum of 10% annually, closing the current gap of US$2,2 billion (2018) to around US$1,3 billion in 2023.
The minister urged the exporting community to take advantage of the assigned trade promotion officers and ZimTrade, and said all foreign service officers will be trained to advance economic diplomacy and foreign trade.
He also said his ministry will assist with support that will enable the organisation to fulfil its mandate. “All foreign service officers are going to be trained of advancing economic diplomacy and foreign trade. I urge existing and potential exporters to take advantage of our embassies and work with ZimTrade to find markets and energise Zimbabwe’s export growth.
“As a ministry, we will also ensure that ZimTrade is fully supported and capacitated to deliver on its mandate,” he said.