Unifreight in right direction

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Unifreight CE Rob Kuipers says his group is off to a good start in 2018 and sees improved earnings in FY18.

Kuipers told shareholders in Harare on Wednesday the year 2018 had started positively, adding the group made a profit in January, a traditionally low month for the business.

In a trade update at the group’s annual general meeting, he said revenue went up more than 100%.

“We are definitely getting something right. All fundamentals are right,” he said.

The business was exploring opportunities in the region.

“Going forward, we are also focussing on mechanisation of operations and the introduction of more efficient handling equipment to our clients such as pallets and roll cages. This will improve integrity of the freight, resulting in less damages and losses on freight handling,” he said.

“We are also keeping in mind the threat of uberisation in the industry and have been exploring innovative opportunities to ‘uberise’ without getting lost in the novelty of new technology at the expense of revenue generation and value addition to the customer. Included in this exploration, is finding ways of harnessing and tapping into the growing e-commerce demand which is experiencing exponential global growth.”

Although Swift has traditionally not done home “door-to-door” delivery services and concentrated on business-to-business, he said a large chunk of business was being left on the table.

“We continue to focus on our customers’ needs and how we need to adapt our business to these needs. This is contrary to expecting them to fit in with “how we have always done things.” Our stance is to be solution-oriented and ask the question,” Kuipers said.

“We invested heavily in our team in 2017, by providing internal and external training and personnel development. With a solid foundation in place, we anticipate to produce improved results and growth. The year 2018 has started positively and we are looking forward to the business opportunities it holds for Unifreight.” — Staff Writer.

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