Demand for Case IH equipment bullish, company says

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GLOBAL agricultural equipment manufacturer Case IH and its distributor Agricon Equipment Zimbabwe says demand for modern day equipment rose after the company exhibited with an impressive stand at the second Agricultural Dealers and Manufacturers Association (ADMA) Agrishow, which was recently held in the capital early this month.

The stand stood out for its layout and comprehensive product display. Spread over a large area it showcased the brand’s full offering of tractors: the high performance utility JXT Series, the JX Straddle models in 2 and 4 wheel drive, the Farmall JXM and Farmall A in ROPS version, the 140 hp Maxxum with cab, and the Puma range. The line-up also included the powerful Magnum and Steiger tractors, plus the high-precision Sprayers, machines which are specifically designed for large scale farming operations. A Case IH Axial-Flow 7130 combine harvester completed the display.

Product demonstrations conducted throughout the show generated a lot of interest, with the Magnum 340 tractor and Case IH Patriot Sprayer 3230 proving particularly popular with the public.

Visitors to the stand also had the opportunity to learn more about Agricon’s customer-centred approach to sales and the comprehensive support they are able to provide with the backing of the Case IH organisation.

“Our approach is simple: “be ready”. We aim to maintain a full range of Case IH equipment at our dealership at all times, so the customer can visit us and leave with the right products,” Jason Smith, Agricon´s Chief Operating Officer said.

Matthew Foster, Case IH Vice President and General Manager Europe, Middle East & Africa, who attended the show, added that: “Agricon is a perfect partner for Case IH. Their excellent after-sales service approach is driven by their long and successful history in supporting fleets of industrial equipment in Zimbabwe. In addition, they are using dedicated IT systems to track machine performance and potential issues.”

Jason Smith added: “We have invested in the first completely integrated information technology system that tracks equipment performance. Our clients will have an end to end solution because we can tell the physical position of any equipment, hours or service.”

“The hunger and desire from farmers for quality equipment and effective support has been overwhelming.”

Overall, the show was a big success for Case IH. The JX75T with its 2 and 4-wheel drive options proved to be the best seller, with all available stock sold out and orders placed for shipments already on their way to Zimbabwe.-Staff Writer

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