MUSICIAN and Tag a Life International Trust executive director, Nyaradzo Mashayamombe(pictured), on Wednesday night launched her third album titled Zvatiri at a colourful ceremony held at the Zimbabwe Germany Society in Harare.
The 15-track album, which has a jazzy feel, carries songs with wide-ranging themes and music genres such as love, gospel and social commentary.
“Zvatiri is an album that talks about black humanity and it gives us an identity of who we are as Zimbabweans,” said Mashayamombe during the launch.
Mashayamombe, who is also a passionate gender activist, said six years had passed since the launch of her second album and the passage of time allowed her to build her own brand and she was happy with its success.
Album producer, Clive Mono Mukundu, urged stakeholders in the music industry to support Mashayamombe and appealed to government to take stern measures against piracy.
“If the album is properly marketed, it’s going to leave a mark since it’s unique and has a proper natural sound lacking in the music industry,” he said.
“The government should put in place strict measures that prevent piracy. Piracy has affected everyone in the system and has contributed to the overshadowing of real Zimbabwean talent,” he said.
Top gospel musician Fungisayi Zvakavapano-Mashavave, who attended the launch, described the new album as “great and excellent”, with a socio-cultural flavour.
She said Mashayamombe had a bright future in music and concurred with Mukundu that government needed to play a more active role in curbing piracy.
“Piracy is deadly. It’s affecting the whole music industry and the economy as a whole. The government should do something (about it),” she said.
Nyaradzo said she will work on the album video between December and January.