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‘Zimind, Financial Times partnership to broaden readers’ perspective’

Zimbabwe Independent (Zimind) has partnered with the UK’s leading financial publication Financial Times (FT) to broaden readers perspective enabling them to pioneer the transformation in their businesses, Alpha Media Holdings(AMH) publisher Rita Chinyoka said.

Fidelity Mhlanga

Speaking at the Banks and Banking Survey awards held in the capital on Wednesday, Chinyoka said the incorporation of prominent FT syndicated content content in Zimbabwe Independent, the country’s leading business newspaper, enables readers to have a global perspective to news content.

“We are also proud to announce our partnership with the Financial Times, one of the most respected and successful online and print news publication in the world. It also makes more business sense for us to partner with the FT who have tried and tested correspondents’ right across the globe rather than us re-inventing the wheel,” she said.

This year’s theme for Banks & Banking survey was “Pioneering Financial Transformation”

Chinyoka said that apart from the usual challenges that businesses are experiencing, technological advances are the biggest disruption taking place in the country. She said this has required the financial services sector to be creative and innovative in order to transform itself in the fight to remain relevant, whilst at the same time keeping customers engaged.

“At Alpha Media Holdings, we are trying to creatively react to our operating environment as readers become more demanding in their choice of content and platform,” she said.

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