FORGET all about Snoop Lion, and get excited for Snoopzilla.
Earlier this year Snoop Dogg released a reggae album under new monicker Snoop Lion, which traded the gangster rap that made him a superstar for a rasta-inspired patois. The album, Reincarnated, and its companion documentary, opened to mixed reaction –– with a few critics writing it off as a gimmick –– and were coolly received.
Now the iconic, multi-platinum rapper continues his inescapable pop culture dominance by adding yet another nickname to his arsenal: Snoopzilla.
Like Snoop Lion, the new alter ego is being introduced to introduce a new project. This time Snoop is trying out a genre that’s more familiar: funk music.
Snoopzilla teamed with Dam-Funk to form 7 Days of Funk and the duo is prepping a self-titled album set for release on December 10.
Teaming with Dam-Funk, who has perfected a modernist take on the old-school flair of the genre, is an absolute no-brainer. The duo began working together after Snoop invited Dam-Funk to perform with him at a 2011 South by Southwest gig.
“We’re the babies of the Mothership,” Snoopzilla said in a statement. “I’ve had funk influences in my music my whole career.
“Snoop knew what I was thinking without me having to articulate it. That’s how you know when you gel artistically with someone,” said Dam-Funk. 7 Days of Funk issued its first official single Faden Away on Tuesday.