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Jay Z raises the bar on promos

RAPPER Jay Z is taking music promotion to the next level, selling a million copies of his latest album to Samsung for smartphone distribution and going on a six-hour Twitterthon with fans.

Report by Reuters.

The American musician holds the title for most No 1 albums on the Billboard 200 chart for a solo artist and Magna Carta … Holy Grail, has a good shot of being his 13th record to shoot to No 1.

But not all critics were impressed with the music and at least one ravaged the Samsung deal.

Magna Carta sees Jay Z teaming up with old colleagues such as producers Timbaland and Pharrell Williams, Justin Timberlake on Holy Grail, Beyoncé on Part II (On the Run) and newcomer Grammy-winning artist Frank Ocean on Oceans.

Jay Z (43) spent six hours on Twitter on Monday, answering questions from fans about the album, his first since becoming a father to Blue Ivy, his child with wife Beyoncé.

The American rapper, whose real name is Shawn Carter, is known as an innovator in rap and hip-hop who started out on the streets of Brooklyn in the early 1990s.
When asked by a fan if Magna Carta showcased a new era in hip-hop, he replied “only time will tell, let’s hope it starts a dialogue”.

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