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PSL crisis: sponsors make demands

The Premier Soccer League management will swiftly move to mend bridges with sponsors after the topflight administration was rocked by threats of pull-outs.

Report by Kevin Mapasure

Three of the sponsors, Delta whose sponsor the league, Mbada who fund the biggest knockout tournament and Supersport have demanded that a permanent chief executive officer be employed run the football body on a day to day basis to avoid costly boobs.

Current ceo Kenny Ndebele operates on a part time basis, but a move to change the status quo is already facing resistance from some of PSL’s quarters who prefer the current set-up.

The sponsors also want the PSL to appoint a media manager to help manage the organisation’s image.

According to sources Mbada even went as far as offering to pay the ceo’s salary as they, like BancABC, are not happy with administrative boobs that have seen their names dragged into controversy.

BancABC are unlikely to come back next season to sponsor the Sup8r tournament after they failed to agree with PSL over dates of their tournament was to take place this year.

The season has seen several sponsor clashes and administrative boobs leaving the PSL in danger of losing all its financiers next term.
PSL chairman twine Phiri acknowledged some mistakes had been made but assured the clubs and supporters that all stops would be pulled to ensure they retain their sponsors.

“Our sponsors are happy to continue supporting us but I will admit there are certain things they are not happy about which can be sorted out,” said Phiri. “These things happen everywhere and football is a big sport; we are bound to have problems here and there, however the important thing is how you react and I think we will be able to strike rapport with each of our sponsors.

“The good thing is we are working together with them to make sure that we have an improved product each year and after the season ends we will have an opportunity to look back and sort out everything.”
On the permanent CEO Phiri would not be drawn to comment saying whatever concerns there are would be given due attention.

PSL encountered problems with BancABC and Net One clashed over kitting out of Dynamos in this year’s Charity Shield to the extent that the mobile phone operators resisted paying DeMbare the winning prize.

After BancABC’s spat with PSL and Delta over a proposed US$15 000 winner take-all incentive for the Dynamos, Highlanders league clash, the league was also rocked with threats of a pull-out by Mbada over the fixturing of the cup’s semifinals.

After the draw pitted Caps and Monomotapa in one semifinal with dynamos facing FC Platinum on the other, changes have seen DeMbare and Caps clashing.

Challenges that the Phiri-led administration faces include retaining Net One, BancABC and Mbada for next season, but Phiri is confident they will achieve that.

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