African Distillers (Afdis) will commence cider production in the country in February next year after completing feasibility studies, MD Malcolm Hollingworth said.
Report by Staff Writer
Hollingworth told shareholders at an annual general meeting in the capital this week that the move was part of efforts by the group to invest in volumes.
“Afdis in conjunction with its technical partners Distell are developing a product (Esprit) which will be ready for the market in February next year,” he said.
Generally, ciders have been well accepted than beer and have a ready captive market with good margins.
However, analysts say the production of ciders is more complicated than beer as it requires refrigerators to be running 24 hours a day. At present power supply is intermittent.