HomeSportZifa launches Mzansi90

Zifa launches Mzansi90

ZIFA has upped the tempo on resource-mobilisation for the crucial second leg final round qualifier for Afcon 2013 against Angola with the establishment of a marketing committee, dubbed Mzansi90, comprising top company executives.

Report by Kevin Mapasure
The name is derived from the 90 minutes between the Warriors and qualification to the Afcon finals in South Africa, colloquially refered to as Mzansi (derived from  ezansi which is Zulu for southwards), next year.

 
Zifa CEO Jonathan Mashingaidze confirmed the move, adding the committee would be officially unveiled early next week.

 
Mashingaidze said it was the association’s initiative to come up with the committee to try and unlock resources for the team which is on the verge of qualification.

 
While keeping the names of the executives that make up the secret committee, Mashingaidze said they had drawn up a list of top company movers who have the expertise of gathering resources.

 
Zifa is looking at raising US$500 000 for the Angola trip and is confident of meeting the target.

 
“We will unveil the committee early next week ahead of its assumption of duty,” said Mashingaidze. “We have identified top company executives who we are confident have the expertise to unlock funding. These are top executives in blue chip companies whom we have approached and agreed with to help us in this match and future assignments.”
Zifa has struggled in recent years to fund national team commitments, relying on Mbada Diamonds  who have chipped in on several occasions by paying players’ incentives and allowances, and loans from association president Cuthbert Dube who has advanced Zifa more than US$500 000.
In order to limit its borrowing and begging, Zifa is to come up with the new plan modelled along the lines of the Warriors Trust which performed the same task a few years ago.
Expenses Zifa need to cover for the  match include flying in players for camp, camping expenses that include accommodation and allowances, air-tickets to and from Angola, as well as incentives for the players and technical team.
Zifa’s financial struggles have seen the mother body having to endure the embarrassment of players being locked out of lodgings as well as attachment of property over nonpayment of debt.
The marketing committee comes as a boost to the technical team which has demanded thorough preparations for this do-or-die encounter which the Warriors go into carrying a healthy 3-1 lead.

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