SOUTH Africans shoppers are shedding their reluctance to turn to the internet and are increasingly opting for online shopping.
And it’s official: MasterCard’s Worldwide Online Shopping Survey, conducted between December 2011 and January 2012, showed a significant uptick in online shopping among South Africans, with nearing60% of respondents saying they use the internet for online shopping.
This figure is a jump from the 53% of shoppers who did their shopping online in 2010, and the 44% of 2009.
Liz Hillock, head of marketing at online retailer kalahari.com, confirms the trend. “More and more South Africans are shopping online for a wider range of products,” said Hillock.
“Not only do shoppers realise the convenience of buying books, DVDs or games online, they are migrating to higher value items, such as consumer electronics, and know that these will be delivered safely to their door.”
The online retailer on Wednesday announced the launch of seven new product categories in its retail offering.