Maz uplifts marketing profession

LOCAL marketing body, Marketers Association of Zimbabwe (Maz), is making strides in upholding the marketing profession in Zimbabwe and abroad. This it has done through various activities targeted exclusively for the marketing professionals. The Association which is mainly driven by membership has two distinct membership portfolios, individual and corporate membership.
 Corporate membership
Corporate membership is open to any organisation, corporate, enterprise or company that is registered and operates within the laws of Zimbabwe. It is further categorised into platinum, gold and silver membership.

 
By becoming a platinum member, an organisation becomes an associate partner to the association and is given the privilege to advertise and promote its products through banner and corporate brochures displays at all Maz functions and events for free. They also enjoy a 10% discount at all functions and events hosted by Maz. In addition the organisation receives three free copies of the ZimMarketer magazine, official magazine of Maz.The organisation will also feature on the association’s website and a linkage will be provided to their website. In the same vein there will also be a networking platform with other marketers, access to our marketing services at discounted rates and above all being  part of a professional body that promotes marketing excellence and professionalism at the highest level.

 
 Individual membership
This is open to any individual with a professional qualification in marketing or studying towards one. Individual membership is further categorised into full membership, honorary membership and student membership.

 
Entry level to full membership is a qualification in marketing from a recognised tertiary Institution or a proven track record that one has been in the marketing field for at least three years. By rendering outstanding service to the cause of the marketing profession in Zimbabwe a person will be accorded honorary membership status by the board of Maz.

 
By becoming an individual member a person gets the opportunity to network with fellow marketers, enjoy considerable discounts in major events like breakfast meetings, conferences and workshops. The association also has an employment agency exclusively for its individual members, giving members an opportunity to get jobs from the association’s corporate members.

 
Apart from the employment agency, members also receive updates on current marketing trends, a copy of the ZimMarketer, as well as invitations to training sessions and marketing refresher courses. Above all, members can attend the Association’s monthly marketing socials free of charge.

 
 Superbrand
This is an internationally recognised phenomenon adopted in Zimbabwe in 2009 by Maz. The drive behind this initiative is to recognise outstanding brands and award them a seal of approval.

 
The Superbrand process is a four phasal process that includes recruitment of brands, data gathering and analysis, followed by adjudication then successful brands will be accorded a Superbrand status.

 
Brands are invited from the industry and are put into sectoral categories according to their nature of business or industry.

 
By participating in the Superbrand, an organisation undertakes brand investment which is a very important intangible asset in business.

 
Furthermore, customers, suppliers and other stakeholders get the reassurance that they are dealing with a great brand and it even motivates potential clients to try the brand. Not only does it promote brand reassurance, but it also brings people (internal and external) up to date with the brand’s achievements.
The recognition that the brand will gain reinforces high morale and employee loyalty internally.

 
The national media activity by superbrand highlights the brand’s achievements and two copies of the superbrand report will be availed to the participating brands on how their brand/s would have fared. This report is an excellent source of information for suppliers, customers, investors and employees and it is also ideal for reception areas

 

 

History of brands
This is a very crucial concept in the brand history of any organisation in Zimbabwe.

 
Its main objective is to gather information on the history of the branding landscape in the country from the time the first brand entered Zimbabwe up to presentdate.

It seeks to document all the processes that the big brands we see today have gone under. The book will also include information related to a brands pitfall, successes, strategies implemented as well other related information.

 

Information is gathered through interviewing brand custodians from different companies as well as intensive data gathering, processing, documentation and publishing. This documentation is of prime use to the company’s internal and external stakeholders as well as its future company.

 
By profiling a brand, an organisation gets the opportunity to communicate brand values that will be carried over by the company’s internal and external stakeholders. It becomes a tool that can be used by business students, aspiring marketers and will transform into a heritage that will be used by generations to come. By consolidating a company’s brand history, which is usually scattered in company records, it provides a reference point to all the company’s stakeholders.

 
ZimMarketer
This is the official quarterly magazine of the Association packed with marketing opinions, insights and innovative suggestions. The magazine features an exceptionally high standard of editorial content and advertising relevant to the industry. Businesses are encouraged to express their marketing prowess through articles covering any area of marketing. These articles or write ups should feature for example new product launches, improvements on existing products amongst other issues impacting marketing.

 
For more information on MAZ activities, please contact us on info@mazim.co.zw, or visit our offices at 226 Samora Machel Avenue, Eastlea, Harare