Motoring: Fiat 500 makes marked entry into Zim market

The unrivalled Fiat reliability, brilliance, convenience, economy and safety is now available on the local market through AML, the Italian company’s official dealers.The brand also offers the best in terms of mechanics, on-board comfort and environmentally friendly operation.

Crowned King of Small Cars in Europe, the Fiat brand brings a new and exciting dimension of driving pleasure and experience to Zimbabwe through internationally acclaimed Italian quality, style, design and engineering.

The brand’s latest innovation, the Fiat 500 which has been named the safest car in the world, was unveiled to Zimbabweans at the Italian Embassy stand and this year’s Zimbabwe International Trade Fair and at the AML stand at the recently ended Zimbabwe Motor Show.

The retro-inspired Fiat 500 won the 2007 European Car of the Year Award in the small car category. Its sunny and fun loving brand image and personality has earned it the playful moniker “the original happy car”.

The car comes in a number of versions to suit a variety of tastes, lifestyles and budgets. These include the entry-level 1,2 POP, the mid-level 1,4 Lounge as well as the high-end 1,4 Sport and the Cabriolet. 

Standard features of the 500 include dual-drive power steering with city function, remote central locking, air conditioning, adjustable headlamps, daytime running lights (DRL), radio and CD payer with MP3 compatibility, split rear sears with head rests as well as front and rear Isofix attachments for child seats.

 

The car’s high-end 1,4 Lounge and Cabriolet versions also come with added exciting and luxurious extras including chrome exterior packaging, 15 inch alloy wheels, 6-speed manual transmission, electronically operated sunroof, mirrors and roof cloth, leather gear knob and steering wheel with remote stereo controls and the Blue&Me™ hands free phone functionality and USB port.

This inspiring small car also carries the much sought after and desirable 5-star EuroNAP safety rating. It is the only car in its class that has fully active and passive safety systems. The car’s 7 airbags (including the knee bag) as well as the ABS, EBD and ESP comprising traction control, stability control and hill holding capacity are standard across the Fiat 500 range.

Other vehicles in the Fiat brand’s product range include the Linea 1.4 Emotion in the high-end executive category, the Punto and the Panda complete the small car category while the Bravo and the Ducato make up the commercial range.

All Fiat vehicles offer a series of technological innovations that bring new convenience, advantages and experiences to Zimbabwe’s motoring public. The brand offers unmatched durability that is well suited for local conditions. Fiat vehicles have longer service intervals of up to 20,000 kilometres and are affordable to run as they have a fuel efficiency factor that starts at as low as 4.9 litres per 100 kilometres.

Fiat represents the best of Italian manufactured brands and the company also owns other prestigious and award winning motoring brands. These include Ferrari, Chrysler, Alfa Romeo as well and the heavy-duty and commercial brands Iveco and New Holland.

AML has two showrooms in Harare, a nationwide sub-dealer network and an advanced technical diagnostic equipment, service and spares back-up as well as a highly experienced and qualified technical team. –– Own Correspondent.