Angolan market still unexplored – ZimTrade

Ndamu Sandu

ZIMBABWEAN companies are yet to fully explore the Angolan market a year after the country’s trade and promotion body, ZimTrade had opened a trading centre in Luanda.



T face=”Verdana, Arial, Helvetica, sans-serif”>As part of the requirements, goods with a value of US$5 000 have a pre-shipment inspection.


ZimTrade’s chief executive officer Freddy Chawasarira said stringent pre-shipment requirements on exports to Angola and duty had slowed the pace of Zimbabwe’s companies into the Angolan venture.


As a result, Chawasarira said, only six companies had exported their products to Angola.


“Over 30 companies registered under the Luanda Trading House, but only six have so far sent goods,” he said.


He said National Breweries, ART Corporation, Linkmaster, Revival Fabrics, MG Distributors and Meyerton Enterprises had begun exporting their products to Angola.


Chawasarira attributed this to duty and stringent pre-shipment requirements.

He said some companies were sceptical about the market and they had adopted a wait and see attitude.


“Angola is a new market and companies have adopted a wait and see attitude,” he said.


The ZimTrade boss said with resources permitting, plans were underway to set up trading houses in Kinshasa, Democratic Republic of the Congo, Mozambique and Kenya with an aim of consolidating Zimbabwe’s market share in these countries.


He said Zimbabwe also wanted to use them to expand to other countries such as Congo (Brazzaville) and the rest of East Africa.


Chawasarira said the Kinshasa venture was high on the agenda and would be completed by the end of this year.


ZimTrade is operating trading houses in Luanda and Lubumbashi in the DRC.


The Zambian trade centre was closed due to the product ban instituted by the Zambian government.


Chawasarira said Zimbabwean companies had responded well to the Luanda Trade Fair scheduled for July 14 to 20.


“The response from Zimbabwean companies, both large and small, has been overwhelming and it is an indication that Zimbabwean companies are heeding the call to export more,” said Chawasarira.


“Thirty companies and 25 individuals would exhibit in Luanda while 10 companies are going to view the market,” he said.


In July last year a ZimTrade delegation comprising 12 companies went on a fact-finding mission to identify suitable warehouse facilities for Zimbabwean businesses.


Chawasarira said the delegation had recommended the establishment of a trading house, which culminated in the setting up of a trade centre in Luanda.


The warehouse is located in Luanda.


Zimbabwe’s trade with Angola in 2001 was US$1, 2 million.

Zimbabwe and Angola are members of Southern African Development Community and the Common Market for East and Southern Africa.


The delegation recommended government facilitation to enable Zimbabwe exporters to participate in Angola’s reconstruction programme.