ECONET Wireless has introduced a new product, Buddie Inner Circle, for its pre-paid customers.
The introduction of the
product comes at a time when its customers are crying foul over high charges and a shoddy service provided by the network.
Econet has been attacked by customers for offering a congested network and its system used to bill prepaid customers.
“This recent development comes as a welcome relief to prepaid customers, who tended to perceive the company’s tariffs as being relatively high,” said Econet chief marketing officer Darlington Mandivenga.
He said contrary to widespread speculation Econet had actually deferred a tariff increment at the beginning of April.
“Prior to June 1, the company’s tariffs were the lowest in the market. Contrary to widespread speculation, the company actually deferred a tariff increment scheduled for April 1, which was approved by Potraz, the regulatory body.
Mandivenga said the new product was in keeping with the company’s principle of demystifying technology for the end-user.
“We are committed to finding the best way forward in a fast moving and highly competitive technological field,” Mandivenga said.
He said Econet was pursuing innovative solutions to maintain its status as a leading provider of services.
“To remain at the top we shall relentlessly pursue innovative solutions,” said Mandivenga.
Econet’s new product aims at encouraging more calls from the prepaid customer, but at a discounted rate.
“By giving a discount we are actually giving back something to the customer for their loyalty to the brand,” Mandivenga said.
Under the “Inner Circle”, users of the pre-paid package will be allowed to nominate up to five numbers each that they frequently call.
He said each time a customer makes a call to those numbers, they are given a discount of 20% off the peak tariff.