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Council courts media in safety campaign

Staff Writer

TRAFFIC Safety Council of Zimbabwe commemorates the World Health Day today under the theme “Road safety is no accident”.


TSCZ product development and marketing official Nyasha Magirigide said this year his organisation is targeting the media as the biggest player in information dissemination in its drive to curb road carnage.

“We intend to engage the media in all our road safety campaigns,” Magirigide said. “We feel the media should take a leading role in the safety campaigns and education of all stakeholders and road users especially prior to festive seasons.”

Magirigide who is also the Global Road Safety organising chairman said his organisations were engaged in a number of awareness campaigns but have found it difficult to read its intended target without the media.

“We can’t wait for the media to report about an accident alone as if we haven’t done anything to try and educate our people about road carnage,” he said.

Road accidents have become one of the leading causes of death in the country along with Aids and tuberculosis. Maririgide however said this year’s campaign would also bring in a number of other players involved in road saftey.

“We have decided to commemorate the day early this year to accommodate school children before they break for the holdays. World Health Day this year coincides with the closure of schools on April 7.

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