THE Zimbabwe Institute of Public Relations (ZIPR) has reappointed Ray Mawerera as its president.
Mawerera is managing director of Words and Images Corporate Commu
He takes over from Annah Moyo who served the institute for two years.
The new vice-president is Josephine Chinhengo, the public relations manager for Fidelity Life Assurance of Zimbabwe.
A veteran journalist and seasoned public relations practioner who was president of the ZIPR from 1998 to 2000, Mawerera returns to the helm at a time when the institute is facing challenges of defining its relevance to members.
Mawerera says the ZIPR should move with the times and go cyber.
“We should provide instant communication strategies that move our members further forward, faster through Internet newsletters, chat rooms, online news updates, among other things,” he said.
ZIPR, he added, had a national duty to contribute to the image management of the country by engaging relevant stakeholders with a view to assisting with appropriate public relations programmes.
As a first step, he called for strategic planning workshops for ZIPR councillors to determine key issues and chart the way forward. Among the topics discussed at the workshop held in Harare were awards including Communicator of the Year Award, National Publishing Awards, the ZIPR Education Programme, Public Affairs, closer communication with members and rebranding of the institute. — Staff Writer.