Zimpapers launches tourism magazine

Staff Writer

ZIMBABWE Newspapers has launched a magazine called Zimbabwe Travel, which government hopes will revive the country’s tourism industry.



na, Arial, Helvetica, sans-serif”>The launch of the magazine was announced in South Africa last month when the government staged roadshows in Johannesburg and Cape Town to market the Victoria Falls.


The magazine’s editor Nomsa Nkala confirmed the launch.


“Yes, Zimpapers has launched a new magazine called Zimbabwe Travel,” she said. Former Zimpapers Masvingo bureau chief Isidore Guvamombe is the deputy editor.


The magazine is a brainchild of Information minister Jonathan Moyo who has over the past two years launched other magazines under the Zimpapers stable, such as the New Farmer and Trends, the latter published in Bulawayo.


New Farmer is aimed chiefly at farmers resettled under government’s much touted land reform programme while Trends is a lifestyle magazine.


The tourism magazine will have a cover price of $3 000 and the first copies should roll off the presses by the end of this month.


The magazine, sources said, would have a strong bias towards domestic tourism, which has kept the industry alive in the face of dwindling international arrivals.


There are also plans to distribute the magazine regionally.

Tourist arrivals and foreign currency receipts from the industry have been on the slide since the inception of the poorly planned land reform exercise.

Zimbabwe’s tourism industry has been declining in recent years despite attempts to attract tourists through flying in international travel writers and hiring international lobbyists. None of these initiatives have brought the desired results.

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