HomeEntertainmentMagazine launches action over leaked Jolie pics

Magazine launches action over leaked Jolie pics

CELEBRITY magazine Hello! launched legal action on Wednesday against Internet sites that printed a leaked exclusive shot of Angelina Jolie and Brad Pitt with their infant daughter.

Just as People magazine announced it had landed exclusive North American rights to the first pictures of the

baby, an image of the newborn Shiloh Nouvel Jolie-Pitt and her parents popped up on at least two Web sites as the cover shot for Hello!

“We were very shocked and horrified to see that this embargo has been breached,” Juliet Herd feature editor for Hello! Magazine, which sells in Britain, Spain, Turkey, Russia, Dubai, Thailand and Greece, told Reuters.

“Hello! is taking legal action around the world to stop Internet sites and everyone else who may seek to publish,” she said. “We are sending out legal ‘Cease and Desist’ letters to each of these sites.”

“It is very difficult to control the Web and this proves how rampantly out of control it is. We have absolutely no idea how the picture was leaked,” she said.

The couple announced on Monday that they had agreed to let photo agency Getty Images market pictures of their newborn with all proceeds going to help the less fortunate.

Experts said worldwide rights to the pictures could sell for anywhere from US$5 million to US$7 million.

The picture surfaced on celebrity-lampooning Defamer.com (http://www.defamer.com) and the LiveJournal gossip blog (http://community.livejournal). Defamer.com, whose image portrays the baby in a golden glow, said: “Mere moments after staring upon the Chosen One’s image, we felt as if we were bathed in the same golden light that surrounds the infant’s still frail form.”

Alison Crombie, press spokeswoman in London for Getty Images, told Reuters: “Our legal team are looking into it and we will take it from there. But I really don’t think it will devalue the pictures as everyone is dying to see the full set.”

“Other deals are still being negotiated,” she said.

The baby was born on May 27 in a hospital in the southern African nation of Namibia where an army of paparazzi had descended, hoping to capture their own photos of the child.

For celebrity magazines and photo agencies, there is increasingly cut-throat competition to land exclusives and sate the appetite of readers obsessed by the lives of the stars.

Prices have gone through the roof in the past two or three years and Alan Williams, head of celebrity agency Big Pictures, told Reuters: “The first pictures of Brad and Angelina with the baby are a massive opportunity. It is the photo of the year for US magazines.” — Reuter.

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