HomeBusiness DigestCFI acquires Honeydew farm

CFI acquires Honeydew farm

Staff Writer

CFI Holdings Ltd (CFI) has acquired the total shareholding in Honeydew Farm (Pvt) Ltd, which is based in Greendale, Harare.

al, Helvetica, sans-serif”>Honeydew will be operated as a separate entity within the portfolio of CFI’s retail division.

The chief executive officer of CFI’s retail division Mark Vickery said: “Honeydew has a well-established reputation for a wide variety of quality, fresh vegetables, fruit and specialised dry goods. It also processes various forms of honey obtained from outgrow apiarists.

“Honeydew grows its own vegetables close to its shopping complex in Greendale where the vegetables are sold as well as being supplied to organisations such as hotels, schools and hospitals.”

The Honeydew shopping complex incorporates a number of franchisees and lessors providing numerous different services and facilities.

These include a butchery, fishmonger, coffee shop, gift shop, outdoor living centre and garden centre.

Honeydew employs more than 300 people.

Vickery said Mike Smith, previously managing director of Town & Country supermarkets in the retail division, had been appointed managing director of Honeydew.

Smith joined the CFI Holdings group in mid-1994 with Farm & City Centre, and was promoted through various posts to general manager, southern region, for Farm & City Centre prior to his appointment at Town & Country in June last year.

“Honeydew has been in the Wilcox family for 23 years and the previous owner, Mike Willcox, will be staying on for three months to facilitate the transition and to ensure the tradition of personal customer care will continue in the new management,” said Vickery.

He said the acquisition of Honeydew tied in with the retail division’s objective of best-for-fresh, and formed part of the growth plans for the division.

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