A double for Research International


Staff Writer

REGIONAL market research giant, Research International Zimbabwe, pulled off a major coup when the official opening of their new headquarters in Newlands, Harare, was complim

ented by their retaining of the contract for the Zimbabwe Advertising Research Foundation (Zarf’s) All Media and Products Survey for a further five years.


The company, now in its 13th year, recently formally opened its new headquarters, DDK House in Harare.


In his welcome address Research International Zimbabwe chairman and founder, Douglas Kadenhe, said the secret of the organisation’s success was based on three important foundation stones – training, keeping up with technological developments, and doing the best to delight clients.


Kadenhe, who established the consultancy in 1990 as Research Bureau International after 20 years with Unilever and seven years as executive chairman of the Wankie Colliery Company was in 1993 chosen to join the largest consumer market research organisation in the world – the Research International group.


In 1994, Research International Zimbabwe was established, becoming the 50th member of the RI group.


At that time the company was operating in 55 countries.

Research International, which has the largest data processing facility in Zimbabwe, first won the Zarf contract three years ago and since then has transformed the Foundation’s All Media and Products Survey from an annual to a quarterly.


“This has given those who benefit from the information better data more often,” a spokesman said.


“Their direct involvement with the Foundation through its various committees has enabled it to help in reforming the Foundation’s strategy.”


He said the new contract would run until 2008 and would continue to provide quarterly data to publishers, advertisers, and manufacturers and recently interested parties outside Zimbabwe’s borders.


Research International Zimbabwe also has clients in the beverage, tobacco, financial, electronic media, communication and fast-moving consumer goods sectors of the economy.


“Its team of young, professional, involved Zimbabweans, led by chief executive officer Tendai Mhiza, should see it through its next 13 years as a justifiably proud Zimbabwean success story,” the spokesman said.