Telecel has consolidated its position as Zimbabwe’s second largest mobile phone operator based on subscribers after reporting a phenomenal growth of one million users to 2,5 million between January and December last year.
By Fidelity Mhlanga
Telecel’s Chief Commercial Officer Ashraf El Guindy attributed the growth in subscribers to the company’s manifold promotions to attract customers over the last year.
Ashraf said besides a series of promotions such as the Win Big promotion, where callers can receive prizes that range from cellphone handsets to cars, the surging of the growth was influenced by services such as low international calling price to selected countries at $0,19/minute from the second minute and the Telecel Emergency Credit Service where prepaid customers can borrow airtime when they run out of credit and pay back when they recharge.
Among services Telecel is offering are voice calls at affordable rates in Zimbabwe on its network by offering 100% bonus airtime on all Telecel recharge cards. Customers can also use the co-branded opera-mini browser to browse the internet at lower rates due to the data compression ability of the service.
“We have an objective to bring value to subscribers and satisfaction to achieved class, confidence, good rapport building and creating customer loyalty,” El Guindy said.
Under Telecel’s Win Big Promotion which is running from 19 December to March 17, the company this week gave away the first of five VW Polos and twenty–four Samsung Galaxy S2 handsets.